SAG-AFTRA has struck a groundbreaking deal with AI startup Narrativ to ethically use AI-generated voice replicas in digital advertising, ensuring performers’ rights and compensation.
Points
- SAG-AFTRA’s new deal with Narrativ sets a precedent for ethical AI use in voiceover work.
- Performers will maintain control over their voice replicas, including consent and compensation.
- This agreement could serve as a model for future AI-related contracts in the entertainment industry.
- Narrativ’s platform aims to balance innovation with fair compensation for voice talent.
SAG-AFTRA, the union representing over 160,000 performers, has made a significant move in the realm of AI by securing an agreement with Narrativ, an AI startup that specializes in creating digital voice replicas for advertising. This partnership is seen as a major step toward ensuring that AI technology is used ethically in the entertainment industry. The deal allows performers to retain control over their AI-generated voice replicas, ensuring that they are fairly compensated for their work and that their consent is obtained for every use.
Under the terms of this agreement, performers will negotiate their fees directly with advertisers for each project, with the stipulation that these fees cannot be lower than SAG-AFTRA’s minimum standards. This ensures that even as technology advances, the rights and earnings of voice actors are protected. SAG-AFTRA’s National Executive Committee has endorsed this deal, marking it as a pioneering step in integrating AI into the entertainment industry in a manner that respects and upholds performers’ rights.
Duncan Crabtree-Ireland, SAG-AFTRA’s Executive Director, praised the agreement, stating that it represents a new standard for the ethical use of AI in digital advertising. He emphasized that this partnership with Narrativ is a prime example of how AI can be harnessed in ways that prioritize compensation, informed consent, and control for performers.
Narrativ’s platform offers advertisers the ability to create audio spots using AI tools while ensuring that the performers whose voices are replicated are fully informed and compensated. This deal is expected to pave the way for more ethical AI usage across various forms of media, setting a strong precedent for how AI-generated content should be handled.
As the use of AI in creative fields continues to expand, the Narrativ-SAG-AFTRA deal could serve as a model for other industries grappling with the ethical implications of AI. By putting performers’ rights at the forefront, this agreement highlights the importance of balancing technological innovation with respect for the individuals whose work makes these innovations possible.
解説
- This agreement underscores the importance of ethical considerations in the adoption of AI technologies within creative industries.
- The Narrativ-SAG-AFTRA partnership could influence future AI-related contracts, ensuring that human talent remains integral to the process.
- By securing rights and fair compensation for performers, this deal highlights a path forward for industries where AI might replace or replicate human work.
- This could also lead to broader discussions on AI ethics across different sectors, particularly where creative and intellectual property are concerned.