Points
- Binance Labs has invested in Pluto Studio, the publisher of the Telegram game Catizen.
- Catizen has quickly grown to around 25 million players since its launch.
- Pluto Studio plans to release more mini-games on Telegram and expand into new areas, including e-commerce and web3 elements.
- The investment aims to support Pluto Studio’s growth and development of new games and projects.
Binance Labs Invests in Pluto Studio, Publisher of Popular Telegram Game Catizen
Binance Labs, the venture capital arm of the crypto exchange Binance, has invested an undisclosed sum in Pluto Studio, the publisher behind the popular Telegram game Catizen. This strategic investment aims to support Pluto Studio’s growth and development of new games and projects within the Telegram ecosystem.
Catizen’s Rapid Growth
Since its launch in March, Catizen has rapidly grown to become one of the most popular Telegram mini-games, amassing around 25 million players. The game offers a “tap-to-earn” model, where players can reap rewards by interacting with in-game elements. Within a few months, Catizen has attracted 1.5 million on-chain gamers and over 500,000 paying users globally, highlighting its widespread appeal.
Expansion Plans for Pluto Studio
With the fresh funding from Binance Labs, Pluto Studio plans to release more mini-games on Telegram, leveraging the platform’s extensive user base. The studio has already contracted 18 new games, set to launch in the coming months. These games will cover various genres and incorporate web3 functionalities to enhance player engagement and education.
Venturing Beyond Gaming
In addition to expanding its gaming portfolio, Pluto Studio is exploring new ventures beyond gaming. The studio is developing a short drama series integrating web3 elements, offering a unique entertainment experience. Furthermore, Pluto Studio is working on an e-commerce mini-app that will allow users to purchase merchandise and other items directly through its platforms, enhancing the community and user experience around its games.
Ensuring Authentic User Engagement
Pluto Studio has implemented multiple strategies to ensure the authenticity of its user data and deter bot activities. By monitoring user interactions and engagement metrics, the studio can identify and address fraudulent behavior, maintaining the integrity of its gameplay and user experience.
解説
- Strategic Investment: Binance Labs’ investment in Pluto Studio underscores the potential of integrating blockchain and gaming. This strategic move supports the growth of blockchain-based gaming ecosystems, leveraging the popularity of platforms like Telegram.
- User Engagement and Expansion: Catizen’s rapid growth highlights the demand for engaging, reward-based gaming experiences. Pluto Studio’s plans to release more mini-games and expand into new areas reflect its commitment to innovation and user engagement.
- Web3 Integration: Pluto Studio’s exploration of web3 elements in entertainment and e-commerce signifies a broader trend towards integrating blockchain technology into various aspects of digital life. These initiatives can drive further adoption and enhance user experiences across multiple platforms.
Binance Labs’ investment in Pluto Studio, the publisher of Catizen, marks a significant step in the growth and expansion of blockchain-based gaming. With plans to release more games and venture into new areas, Pluto Studio is poised to continue its success and innovation within the Telegram ecosystem.