Kraken Becomes Official Sleeve Partner For Atletico Madrid

Kraken has announced its partnership with Atletico Madrid as the official sleeve partner, marking a significant collaboration between the crypto exchange and the football club.

Points

• Kraken becomes the official sleeve partner for Atletico Madrid’s men’s and women’s teams.
• Partnership starts from the ²⁰²⁴⁄₂₅ season.
• Highlights the integration of the Web 3.0 ecosystem with sports.
• Aims to drive non-crypto fans into the digital asset industry.

Kraken, a leading cryptocurrency exchange, has entered into a partnership with Atletico Madrid, becoming the official sleeve partner for the club’s men’s and women’s football teams. This partnership will commence from the ²⁰²⁴⁄₂₅ season and signifies a major step in integrating the Web 3.0 ecosystem with the sports industry.

The alliance between Kraken and Atletico Madrid aims to provide more opportunities for both parties and their supporters. By sponsoring a high-profile football club, Kraken hopes to drive interest and adoption of digital assets among non-crypto fans. This collaboration is expected to foster greater awareness and engagement with the digital asset industry.

Explanation

• Web 3.0 Ecosystem: The next generation of internet services, built on decentralized technologies like blockchain.
• Digital Assets: Assets that exist in a digital form, including cryptocurrencies and tokens.
• Sleeve Partner: A sponsor whose logo appears on the sleeve of a sports team’s jersey.

Kraken’s partnership with Atletico Madrid represents a strategic move to merge the worlds of sports and cryptocurrency, leveraging the popularity of football to promote digital asset adoption.