Kraken announces partnership with Atlético de Madrid

Kraken has entered a partnership with Atlético de Madrid, positioning itself as the club’s official crypto and Web3 partner starting in the ²⁰²⁴⁄₂₀₂₅ season.

Points

• Kraken becomes the official crypto and Web3 partner of Atlético de Madrid.
• The partnership aims to educate fans about crypto and Web3.
• Shared values of innovation and technology between Kraken and Atlético de Madrid.
• The partnership enhances digital experiences for fans.

Crypto and Sports Merge

Over recent years, the convergence of crypto and sports has become more prominent, with key partnerships forming to enhance brand visibility and market products. Kraken’s latest partnership with Atlético de Madrid signifies a strategic move to deepen its market presence.

“We’re proud to partner with such a distinguished football club, which equally recognizes that success requires a meticulous focus on its own processes. We’ve put in nearly 13 years to become one of the most trusted crypto platforms and we look forward to collaborating with Atlético de Madrid to educate more people about the true potential and value of crypto,” Mayur Gupta, Kraken’s chief marketing officer, said.

Atlético de Madrid’s COO, Óscar Mayo, emphasized the shared values for innovation and technology, viewing Kraken as the ideal partner to achieve their digital objectives.

“We are sure that this partnership will ensure that our fans enjoy a digital experience which extends beyond matchdays at the stadium,” Mayo added.

Enhancing Fan Experiences

The collaboration is set to begin in the ²⁰²⁴⁄₂₀₂₅ season, promising to bring innovative digital experiences to Atlético de Madrid’s fanbase. This partnership aims to integrate crypto education and Web3 elements into the fan experience, potentially setting new standards for fan engagement in the sports industry.

Explanation

• Strategic Partnership: Kraken’s alignment with Atlético de Madrid highlights the growing trend of crypto companies partnering with major sports teams to enhance brand visibility.
• Educational Goals: The partnership will focus on educating fans about cryptocurrency and Web3, leveraging the club’s broad fanbase.
• Innovation and Technology: Shared values between the two entities emphasize a commitment to innovation, aiming to create unique digital experiences for fans.
• Fan Engagement: By integrating crypto and Web3 elements, Kraken and Atlético de Madrid aim to elevate fan interaction beyond traditional matchday experiences, enhancing overall engagement.