An exclusive interview with LukaMrkic,Head of Sales at LunarStrategy,discussing thecompany’sapproach to cryptomarketing,challenges in theweb3space,and the future of theindustry.
Points
- LukaMrkic’sroleatLunarStrategyandhisbackground.
- Effectivestrategiesforhelpingweb3projectsgrow.
- Uniquechallengesinweb3marketingcomparedtotraditionalindustries.
- Buildingrelationshipswithpotentialclientsintheweb3space.
- LeveragingKOLmarketingtoenhancevisibilityandcredibility.
LunarStrategy,a leading agency for crypto projects seekinggrowth,has built a solid portfolio working with established blockchain platforms like Polkadot and Internet Computer Protocol（ICP）.Recently,the company announced partnerships with Immutable andDappRadar,further establishing its reputation in the cryptospace.
In light of thesedevelopments,we spoke with LukaMrkic,Head of Sales at LunarStrategy,about their approach to cryptomarketing,the challenges projects facetoday,and his thoughts on the future of theindustry.
Q1: CanyouintroduceyourselfandexplainyourroleatLunarStrategy?
A1: Heythere!I’mLuka,theHeadofSalesatLunarStrategy.I’mabitofacomicbookgeekandahugefootballfan.Oh,andI’mabsolutelypassionateaboutweb3.Myjobinvolvesleadingoursalesteam,buildingpartnerships,andcomingupwithinnovativewaystodrivegrowthintheweb3space.I’vegotabouteightyearsofexperienceinsalesandbusinessdevelopmentacrossvariousindustries,whichgivesme
a prettywell-roundedview ofthings.
Q2: Howdidyougetinvolvedintheweb3space?
A2: Curiosity,plainandsimple.Thedecentralizednatureofweb3anditspotentialtoshakeuptraditionalbusinessmodelsreallycaughtmyeye.Mybackgroundinadvertisingandtechstartupsmadethetransitionprettysmooth.Plus,seeingallthebuzzonline,Ijustthought,“I’vegottocheckthisoutformyself!”It’sbeenonewildrideeversince.
Q3: Whatstrategieshaveyoufoundmosteffectiveinhelpingweb3projectsgrow?
A3: It’sallaboutcommunitybuilding,influencerpartnerships,andsmartuseofsocialmedia.AtLunarStrategy,wefocusonauthenticengagement,leveragingKeyOpinionLeaders（KOLs）tobuildcredibility,andrunningtargetedsocialmediacampaigns.We’vealsofoundthatcreatingeducationalcontentiscrucial-ithelpsdemystifyweb3fornewcomersandkeepsthemengaged.
Q4: Whatuniquechallengesdoyoufaceinweb3marketingcomparedtotraditionalindustries?
A4: Web3isawholedifferentballgame.We’redealingwithamarketthat’sstillfindingitsfeet,navigatingmurkyregulatorywaters,andtryingtobuildtrustindecentralizedsystems.Itrequiresamuchdeeperfocusoncommunityengagementandtransparencythantraditionalindustries.Plus,thetechiscomplexandevolvingatbreakneckspeed,sowe’realwayslearningandadaptingourstrategies.
Q5: Howdoyouapproachbuildingrelationshipswithpotentialclientsintheweb3space?
A5: It’sallaboutauthenticity,transparency,anddeliveringrealvalue.Itrytoreallyunderstandeachclient’suniqueneedsandgoals,thenprovidetailoredsolutionsthatalignwithwhatthey’retryingtoachieve.It’saboutbuildingtrustthroughhonestcommunicationandshowingthatwetrulygettheweb3ecosystem.
Q6: HowdoyouleverageKOLmarketingtoenhancethevisibilityandcredibilityofweb3projects?
A6: KOLmarketingisabigpartofwhatwedoatLunarStrategy.Weteamupwithinfluentialfiguresintheweb3spacetoamplifyourclients’visibilityandcredibility.TheseKOLshelpmakecomplexweb3conceptsmoreaccessibletoawideraudience.We’rereallycarefulaboutchoosingKOLswhosevaluesalignwithourclients’brands-it’sallaboutauthenticendorsementsthatresonatewiththecommunity.
Q7: WhatarethekeyfactorscontributingtosuccessfulKOLfundraisingcampaigns?
A7: Itreallyboilsdowntothreethings:acompellingnarrative,strategicpartnerships,andtargetedoutreach.Youneedtocraftastorythatresonateswithbothinvestorsandthecommunity.WepartnerwithKOLswhohaveasolidtrackrecordandgenuineinterestintheproject.Andwedoalotofpersonalizedoutreachtopotentialinvestors,leveragingtheKOLs’networkstoboostourfundraisingefforts.
Q8: Howdoyoustaycurrentwithtrendsandchangesintheweb3industry?
A8: I’mconstantlypluggedin-followingsocialmediaaccounts,newsletters,andnewsoutlets.IalsotrytohitupasmanyconferencesasIcan.Speakingofwhich,theLunarStrategyteamandIwillbeatETHCCinBrusselssoon.We’reevenorganizingourownsideevent,theCryptoAIMeetUp.It’sallaboutstayingontopofthelatestdevelopmentsandtrends.
Q9: Whatadvicewouldyougivetoaspiringsalesprofessionalslookingtoentertheweb3space?
A9: Diveinheadfirst!Immerseyourselfinthecommunityandneverstoplearningaboutthetechnology.Buildgenuinerelationships-theweb3spacevaluesauthenticityandinnovation.Beadaptableandopentolearning,becausethisindustrymovesfast.Forsalesprosspecifically,it’sprettystraightforward-focusonunderstandingtheuniqueneedsofweb3clientsanddevelopsolutionsthattrulyaddvalue.Dothat,andyou’llbegolden!
What’snext for LunarStrategy?
https://x.com/cryptoaisummer/status/1806982941005779218
https://x.com/LunarStrategy/status/1804056611528544667
For more information about Lunar Strategy and theirservices,visitlunarstrategy.comor contact their teamdirectly.
AboutLunarStrategy
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解説
- LukaMrkic’sinsightsprovideacomprehensivelookattheuniquestrategiesandchallengesinweb3marketingcomparedtotraditionalindustries.
- Communitybuilding,influencerpartnerships,andauthenticengagementarekeystrategiesforweb3projectgrowth.
- Theweb3spacerequiresadeeperfocusontransparencyandcommunityengagementduetoitsevolvingandcomplexnature.
- EffectiveKOLmarketinginvolveschoosinginfluencerswhosevaluesalignwiththeproject’sbrand,ensuringauthenticendorsements.
- Stayingcurrentwithindustrytrendsandcontinuouslearningarecrucialforsuccessinthefast-pacedweb3environment.