TikTok collaborates with Eventbrite to enable content creators to sell event tickets directly through the platform, enhancing community engagement and providing new revenue streams.
Points
- TikTok partners with Eventbrite to allow creators to sell event tickets.
- New feature aims to benefit local and independent event creators.
- Eventbrite links can be added to TikTok videos, enhancing event exposure.
- The partnership supports community engagement and diverse event offerings.
TikTok has announced a new partnership with Eventbrite, enabling content creators to sell event tickets directly through the popular social media platform. This collaboration is designed to benefit local and independent event creators by offering a platform that helps them grow their presence and bring more people together through unique live experiences.
Enhancing Event Exposure
By adding Eventbrite links to their videos, TikTok creators can significantly enhance the exposure of their events. This feature is expected to help smaller events gain significant visibility, fostering a thriving and inclusive community. The ability to link multiple events and display the most relevant ones based on user location further enhances the user experience.
Isaac Bess, Global Head of Distribution Partnerships at TikTok, highlighted the benefits of this partnership:
“Our partnership with Eventbrite will help event creators to connect with the TikTok community, and introduce a wealth of fantastic real-world events to our users whether it be at festivals, concerts, or neighborhood gatherings.”
Seamless Ticket Purchases
The new feature also allows for seamless ticket purchases from Eventbrite through an in-app browser on TikTok with just a few clicks. This integration simplifies the process for users, making it easier to discover and attend events that match their interests.
Ted Dworkin, Chief Product Officer at Eventbrite, emphasized the ease of connecting online communities with real-life experiences:
“We’re giving creators a simple way to jump into trending conversations and bring online communities together in real life through events they’re passionate about. With this partnership, millions of people can now easily discover and attend the best events in their cities, right from where the conversation is happening.”
How to Get Started
Event organizers can amplify their event promotions by linking their events directly to the videos they publish. Even users who are not organizers can promote local events using this feature. To add an event link to a video, creators can follow these steps:
1. Create a new video, including an engaging description and the event venue’s location.
2. Click “Add Link,” select “Tickets,” and then choose “Eventbrite.”
3. Search for the event by name and select it to link to the video.
4. Click “Link to post” and publish the video.
Eligible events must be in-person, publicly listed on Eventbrite, have paid tickets, and occur within the next 90 days （or 180 days for music events）.
###解説
- TikTok’s partnership with Eventbrite marks a significant step in integrating social media with event management, providing new revenue streams for content creators.
- The ability to sell event tickets directly through TikTok enhances community engagement and supports local and independent event creators by increasing event visibility.
- The seamless integration of Eventbrite links in TikTok videos simplifies the ticket purchasing process, making it more convenient for users to discover and attend events.
- This collaboration underscores the potential of social media platforms to drive real-world interactions and support diverse event offerings.
- By leveraging TikTok’s vast user base, Eventbrite can expand its reach and help more creators connect with their audiences through meaningful live experiences.