Adidas has launched a new limited-edition apparel line in collaboration with Doodles, featuring items inspired by Pharrell Williams’ latest hit track. This collection includes exclusive collectibles and offers fans a chance to own a piece of this unique collaboration.
Points
- Adidas collaborates with Doodles to release limited-edition apparel featuring Pharrell Williams’ digital mascot, Deysi.
- The collection includes ultra-limited items like the Deysi tracksuit and Superstar Shoes, capped at 200 pieces.
- The release coincides with Pharrell’s new song, “Not in the Store,” which aligns with the brands’ messaging.
Adidas has once again made waves in the fashion world by teaming up with the Ethereum-based NFT project, Doodles, to launch a limited-edition apparel collection. This exclusive drop features designs inspired by Pharrell Williams’ latest hit track, “Not in the Store,” and includes co-branded items that blend digital and physical fashion.
At the heart of this collaboration are the ultra-limited Deysi tracksuit and Superstar Shoes, which have been capped at just 200 pieces. These collectibles are not only a nod to Pharrell’s digital mascot, Deysi, but also represent a fusion of music, fashion, and digital art. Fans who attend the premiere event and purchase packs will have a chance to win these coveted items, making this collaboration a must-have for both fashion and NFT enthusiasts.
In addition to the physical collectibles, the collaboration also offers DoodlesTV membership, providing exclusive access to a range of content, including music videos and other digital assets. This membership ties into the broader Doodles ecosystem, where users can engage with content in new and innovative ways.
Pharrell Williams, who serves as the project’s chief brand officer, plays a significant role in the Doodles initiative. His involvement extends beyond the apparel collection, as he also features in an upcoming animated film, Dullsville and the Doodleverse, where his new song serves as the soundtrack.
The collaboration with Doodles is part of Adidas’s broader strategy to integrate digital fashion and NFTs into their product offerings. Earlier this year, Adidas partnered with the move-to-earn fitness app, Stepn, to launch virtual running shoes, further solidifying their position at the intersection of fashion and technology.
解説
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Fashion Meets NFTs: Adidas’s collaboration with Doodles marks a significant step in the fusion of fashion and digital assets. By incorporating NFTs into their product offerings, Adidas is tapping into the growing market of digital collectibles and appealing to a tech-savvy audience.
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Pharrell’s Influence: Pharrell Williams’ involvement in the Doodles project adds a layer of cultural relevance to the collaboration. His influence
in both the music and fashion industries helps to elevate the Doodles brand and attract a wider audience.
- Market Impact: The limited-edition nature of the Deysi tracksuit and Superstar Shoes creates a sense of exclusivity, driving demand among collectors and fans. This strategy not only boosts sales but also enhances the brand’s image as a leader in the digital fashion space.