Samsung has secured a strategic partnership with Garena, making its Galaxy S24 Ultra the official device for the Free Fire World Series Southeast Asia, underscoring Samsung’s growing influence in mobile esports.
Points
- Samsung will be the official device partner for the Free Fire World Series Southeast Asia.
- Players will exclusively use Samsung Galaxy S24 Ultra devices during the event.
- The partnership highlights Samsung’s commitment to expanding its presence in mobile esports.
- The Free Fire World Series will take place in Surabaya, Indonesia, with a $300k prize pool.
In a significant move that underscores Samsung’s commitment to the growing mobile esports industry, the tech giant has announced a partnership with Garena for the upcoming Free Fire World Series （FFWS） Southeast Asia. As the official device partner, Samsung’s Galaxy S24 Ultra will be the exclusive smartphone used by players throughout the tournament. This partnership is set to enhance the gaming experience for participants and viewers alike, highlighting the performance and capabilities of Samsung’s flagship device.
The FFWS Southeast Asia is scheduled to take place from October 11th to 13th in Surabaya, Indonesia, featuring 18 top teams from across the region. These teams will battle through a series of online knockout matches, culminating in a grand final where they will compete for a share of the $300,000 prize pool. The selection of Surabaya as the host city reflects Indonesia’s rapidly growing prominence in the global esports scene.
By providing Galaxy S24 Ultra devices to all participants, Samsung aims to showcase the smartphone’s cutting-edge technology, including its superior processing power, display quality, and gaming optimization features. This collaboration aligns with Samsung’s broader strategy to deepen its engagement in the esports sector, particularly within the mobile gaming space. Over the past few years, Samsung has steadily increased its presence in esports, including partnerships with major gaming events and organizations like the Snapdragon Pro Series and NRG’s PUBG Mobile division.
Jung Suh, Head of Digital Commerce at Samsung’s Mobile Experience Business, expressed excitement about the partnership, stating that it would deliver an epic gaming experience and fulfill the Galaxy brand’s promise of empowering users through innovative technology. This partnership is expected to draw significant attention to both the Free Fire World Series and Samsung’s Galaxy S24 Ultra, potentially setting a new standard for mobile esports competitions.
The collaboration between Samsung and Garena marks a pivotal moment in the evolution of mobile gaming, particularly as esports continue to gain mainstream popularity. By positioning itself at the forefront of this trend, Samsung is not only enhancing its brand visibility but also contributing to the growth and development of the esports ecosystem.
解説
- Samsung’s partnership with Garena for the Free Fire World Series represents a strategic move to solidify its position in the mobile esports market, which is rapidly expanding globally.
- The exclusive use of Galaxy S24 Ultra devices by players highlights the importance of high-performance technology in competitive gaming, offering a showcase for Samsung’s flagship smartphone.
- This collaboration could set a precedent for future partnerships between tech companies and esports organizations, emphasizing the role of cutting-edge hardware in enhancing the gaming experience.
- As mobile esports continue to grow, companies like Samsung are likely to invest more in this space, recognizing its potential to drive brand engagement and technological innovation.