Adidas announces the upcoming release of its new NFT avatar collection, Alts by Adidas, set to launch in Q4 2024.
Points
- Adidas is launching a new NFT avatar collection called Alts by Adidas in Q4 2024.
- This launch is part of Adidas’ Web3 loyalty program.
- The collection includes 20,000 limited edition NFTs.
- Holders will have access to exclusive benefits, including early product access and event tickets.
- Adidas aims to strengthen its presence in the digital space with this initiative.
Adidas, the renowned sports apparel giant, is set to launch a new non-fungible token （NFT） avatar collection in Q4 2024. The collection, named Alts by Adidas, will be released between September and October 2024. This initiative is part of Adidas’ broader strategy to solidify its presence in the Web3 and digital collectables market.
In an August 02 blog post, Adidas, via the Alts by Adidas X handle, teased the first look of its upcoming avatars. Styled as “Adidas” since 1949, the brand continues to innovate in the digital space, following its initial venture into the crypto and NFT market in September 2021. Adidas purchased its first Bored Ape #8774, known as Indigo Herz, for 46 ETH.
The Alts by Adidas collection will feature 20,000 limited edition NFTs, offering holders a range of exclusive benefits. These include early access to physical and virtual products, tickets to events and experiences, and a stake in the Alts ecosystem. This collection marks the third phase of Adidas’ Web3 roadmap, played out on its rebranded collect.adidas.com platform.
The hyper-personalized and token-gated Web3 loyalty program allows members to use their avatar as a membership card, unlocking various rewards and privileges within the Adidas ecosystem. This initiative aims to enhance customer engagement and loyalty, leveraging blockchain technology to offer a unique digital experience.
Conclusion
Adidas’ upcoming NFT avatar collection, Alts by Adidas, represents a significant step in its digital strategy. By offering limited edition NFTs with exclusive benefits, Adidas aims to strengthen its position in the Web3 space and provide unique value to its customers. This launch highlights the growing intersection of fashion, technology, and digital assets, setting a precedent for future innovations in the industry.